Two days, built
around business

Keynotes, panels, hands-on workshops and dedicated networking – November 24–25 at Expo Georgia, Pavilion 3. Here's how the summit unfolds.

2026 Summit

Main Topics

01

Technological Transformation and Innovation (AI and Digital Breakthrough)

Integrating technological innovations – including Artificial Intelligence – into the hospitality industry. The focus is on how businesses can leverage modern digital tools to maintain competitiveness.
02

Sustainability and Adaptation in the Face of Geopolitical Instability

How to maintain business sustainability and growth despite political and economic challenges in the region – including risk management and strategies for crisis situations.
03

Changing Traveler Behavior and Personalized Experiences

Decoding the new demands and preferences of travelers. The focus is on how the local market can adapt to global trends to offer customers unique, personalized experiences.

Programme

Indicative programme.

09:00 – 10:00
Registration & welcome coffee
Collect your badge and welcome kit, and warm up the networking app.
Networking
10:00 – 10:30
Opening keynote
Setting the agenda for Georgian and regional tourism in 2026.
Main Stage
10:30 – 12:00
Panel: The future of travel demand
Global brands on where travellers – and their money – are heading next.
Main Stage
12:00 – 13:30
Lunch & AI matchmaking meetings
Your first scheduled 1:1 meetings in the Networking Lounge.
Networking
13:30 – 15:00
Workshops · Track A & B
Hands-on company workshops on revenue, distribution and marketing.
Workshops
15:00 – 16:30
Panel: Technology & AI in hospitality
How data and AI are reshaping operations and the guest experience.
Main Stage
19:00 – late
Tourister Afterparty
Wind down and keep the conversations going. (All-Access & Afterparty pass.)
Social

09:30 – 10:00
Morning coffee & networking
Ease into day two and line up the day's meetings.
Networking
10:00 – 11:30
Keynote: Sustainable & responsible tourism
Building destinations that last – and the business case for it.
Main Stage
11:30 – 13:00
Investment & development panel
Where capital is flowing in Georgian and regional hospitality.
Main Stage
13:00 – 14:30
Lunch & exhibition floor
Explore the small-business exhibition and book final meetings.
Networking
14:30 – 16:00
Workshops · Track C & D
Practical sessions on destination marketing and guest experience.
Workshops
16:00 – 16:45
Closing keynote & awards
Key takeaways, recognition and a look ahead to the next edition.
Main Stage

09:00 – 10:00
Full third-day programme
The complete schedule for this day will be announced soon.
Main Stage
10:00 – 11:30
Keynote & panel sessions
The complete schedule for this day will be announced soon.
Main Stage
11:30 – 13:00
Workshops & deep dives
The complete schedule for this day will be announced soon.
Workshops
13:00 – 14:30
Lunch & AI matchmaking meetings
The complete schedule for this day will be announced soon.
Networking
14:30 – 16:00
Closing programme
The complete schedule for this day will be announced soon.
Main Stage

November 24–25, 2026 · Expo Georgia, Pavilion 3 · Tbilisi, Georgia